Warning: Asana is built for teams of 5-50 people
Asana is built for teams with complex workflows. If you're working alone, you're paying for collaboration features you'll never use - task assignments, workload management, team reporting.
Overview
Asana is one of the most popular work management platforms, trusted by over 130,000 organizations worldwide including Amazon, Japan Airlines, and Sky. Founded by Facebook co-founder Dustin Moskovitz, it offers a comprehensive suite of project management features: multiple project views (list, board, timeline, calendar), workflow automation, workload management, portfolios for tracking multiple projects, and extensive reporting. Asana excels at team collaboration with features like task assignments, comments, approvals, and real-time updates. However, its per-seat pricing and team-focused features make it expensive and overpowered for solo operators.
Pricing
Best for: Teams of 5-50 people
The Good
- Excellent for team collaboration and task handoffs
- Powerful automation rules (up to 20,000 actions/mo)
- 200+ native integrations
- Multiple project views for different work styles
- Strong mobile apps (iOS & Android)
- Robust free tier for small teams
- Extensive help documentation and community
The Bad
- Per-user pricing adds up quickly ($11-25/user/mo)
- Time tracking requires $9/mo add-on (Harvest integration)
- Steep learning curve for advanced features
- No built-in CRM or sales pipeline
- Overwhelming for solo users - 80% of features unused
- Goals & OKRs only on Advanced plan ($24.99/user/mo)
Best For
Teams of 5-50 people
Asana is built for teams with complex workflows. If you're working alone, you're paying for collaboration features you'll never use - task assignments, workload management, team reporting.
Key Features
- 01Multiple project views (list, board, timeline, calendar)
- 02Workflow automation with custom rules
- 03Portfolios for multi-project tracking
- 04Workload management and resource planning
- 05Forms for intake requests
- 06Advanced reporting and dashboards
- 07200+ integrations including Slack, Google, Microsoft
Integrations
Use Cases
- Marketing Teams
- Product Teams
- Operations
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