Overview
Mailchimp grew from a simple email newsletter tool to a full marketing platform used by millions of businesses. It's particularly popular with solopreneurs and small businesses for its generous free tier and ease of use. The platform offers email campaigns, automations, landing pages, and basic CRM features. However, the free tier became much more limited in recent years (500 contacts, 1,000 sends/mo), and paid plans start at $13/mo. For solopreneurs who primarily need email marketing, Mailchimp is solid. But it doesn't replace your project management, time tracking, or full CRM needs.
Pricing
Best for: Small businesses doing email marketing
The Good
- Industry-standard email marketing platform
- Easy-to-use email builder with templates
- Good automation capabilities
- Landing page builder included
- Wide integration ecosystem
- Familiar interface - many tutorials available
- Good deliverability reputation
The Bad
- Free tier is very limited (500 contacts)
- Pricing scales quickly with contact count
- No project management
- No time tracking
- CRM is very basic (contacts only)
- No goals, habits, or productivity features
- Interface has become cluttered over years
Best For
Small businesses doing email marketing
Mailchimp is great for email marketing, but doesn't help you manage projects, track time, or close deals. You'll need additional tools for daily operations.
Key Features
- 01Email campaign builder with templates
- 02Marketing automation workflows
- 03Audience segmentation
- 04Landing page builder
- 05Basic marketing CRM
- 06Analytics and reporting
- 07A/B testing
Integrations
Use Cases
- Newsletter Creators
- E-commerce
- Small Businesses
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