ActiveCampaign

ActiveCampaign is a comprehensive marketing automation and CRM platform that combines email marketing, SMS, social media, and e-commerce tools in a single integrated solution. Launched in 2003, it has become a favorite among marketing teams, agencies, and SaaS companies who need powerful automation without the enterprise price tag. The platform features advanced capabilities like split testing, predictive content recommendations, and dynamic content personalization, alongside a built-in CRM for managing customer relationships and sales pipelines.

What sets ActiveCampaign apart is its autonomous AI approach, which lets you describe your marketing goals in plain language and then handles strategy, execution, and optimization across all channels. With 900+ third-party integrations including Shopify, WordPress, Salesforce, and Stripe, it connects seamlessly with your existing tech stack. The platform includes lead scoring, site tracking, event tracking, and comprehensive reporting to measure campaign performance and ROI.

For solopreneurs and small business owners, ActiveCampaign offers an accessible entry point at $15/month for the Starter tier (1,000 contacts), with options to scale up as your business grows. The included CRM eliminates the need for separate tools, and free migration services make switching from competitors straightforward. Whether you're running e-commerce campaigns, nurturing B2B leads, or managing customer engagement across multiple channels, ActiveCampaign provides the automation power needed to compete with larger teams.