Drip

Drip is purpose-built email marketing automation software designed specifically for e-commerce businesses and digital product creators. Unlike general-purpose email platforms that treat e-commerce as one of many use cases, Drip was architected from the ground up with online sellers' needs in mind.

The platform distinguishes itself through e-commerce-specific capabilities: revenue attribution that tracks which campaigns drive actual sales, a sophisticated product recommendation engine that increases order value, behavioral triggers that respond to customer actions, and intelligent segmentation based on purchase history and customer value. The visual workflow builder includes 40 pre-built automation series tailored to common e-commerce scenarios—abandoned cart recovery, post-purchase sequences, win-back campaigns, product launches—along with 50+ professionally designed email templates ready for customization.

Drip's approach to pricing is remarkably fair for solopreneurs: pricing starts at just $39/month for up to 2,500 subscribers with all features included. Critically, there is no feature gating between plans—every feature is available on every pricing tier. This means a solopreneur at the entry level gets the same sophisticated automation, revenue tracking, and recommendation engine as larger businesses. A 14-day free trial with no credit card required lets you experience the full platform risk-free.

Integrations with Shopify, WooCommerce, BigCommerce, Stripe, Facebook, Zapier, and Slack ensure Drip fits seamlessly into your existing e-commerce tech stack. For e-commerce solopreneurs managing multiple stores or running DTC brands, Drip delivers professional-grade automation that directly drives revenue without enterprise-level complexity or pricing.