Kit

Kit (formerly ConvertKit) is the email marketing platform purpose-built for creators who want to build engaged audiences and monetize their work. Rebranded in 2024, Kit reflects its evolution from a simple email tool into a complete operating system for creators—authors, podcasters, YouTubers, coaches, and online course sellers.

The platform stands out with creator-centric monetization features built-in: digital product selling, paid subscriptions, and a tip jar feature let creators earn directly from their audience without juggling multiple tools. The visual workflow builder with 28 pre-built templates makes it easy to create sophisticated automation sequences—welcome series, re-engagement campaigns, product launches—without any coding. Kit handles the technical complexity so creators can focus on content.

Kit's free plan supports up to 10,000 subscribers with one automation workflow, making it accessible for growing creators. The Creator plan ($33/month) unlocks unlimited automations, while Creator Pro ($66/month) adds A/B testing and referral tools. For creators with 5,000+ existing subscribers, Kit offers free migration from competitors, removing friction from switching.

The platform includes comprehensive integrations with WordPress, Shopify, Teachable, Gumroad, and Patreon, enabling creators to connect their entire ecosystem. The newsletter referral program and creator network features help you grow your audience organically. With strong deliverability and creator-focused support, Kit has become the standard email platform for creators who want to own their audience relationships and build sustainable income.