MailerLite

MailerLite has carved out a unique position in the email marketing market by prioritizing simplicity and affordability for creators and small teams. The platform has grown organically with an intense focus on user experience and customer support, resulting in a tool that feels genuinely pleasant to use—a rare quality in marketing automation platforms.

For solopreneurs, MailerLite's free tier is remarkably generous. Unlike competitors who cripple free plans with feature restrictions, MailerLite lets you send unlimited emails to 1,000 free subscribers, making it the best option for bootstrapped creators and startup founders validating their ideas. The pricing remains exceptionally competitive even as you grow: $10/month for 5,000 subscribers, $20/month for 10,000 subscribers. This makes MailerLite significantly cheaper than Mailchimp at comparable contact volumes.

The platform excels at making email marketing accessible to non-technical founders. The drag-and-drop email builder produces beautiful emails without coding, while automation workflows use a visual interface that requires zero technical knowledge. Landing pages are included—no need to buy separate tools—making it possible to build complete lead capture campaigns within a single platform. Forms are highly customizable and convert well, with options for pop-ups, embedded forms, and exit-intent captures.

MailerLite's defining advantage is customer support quality. The team is responsive, helpful, and genuinely invested in customer success. For solopreneurs who benefit from having human support available, this can be worth the platform choice alone. Combined with no contracts, flexible billing, and transparent pricing, MailerLite positions itself as the most founder-friendly email marketing solution, particularly for creators and content-based businesses who value simplicity over feature bloat.