Overview
Brevo (formerly Sendinblue) is an all-in-one marketing automation platform designed specifically for small businesses and solopreneurs who want to manage customers, build relationships, and grow revenue without switching between tools. It consolidates email marketing, SMS, WhatsApp, live chat, CRM, and landing pages into a single dashboard with transparent, email-based pricing.
Unlike competitors that charge per contact, Brevo's revolutionary pricing model charges per email sent, meaning unlimited contacts at no extra cost. The free plan includes 300 emails daily with unlimited automation workflows, CRM, and live chat—genuinely useful features, not just a limited trial. This makes it perfect for bootstrapped founders and solopreneurs who are still building their audience.
With 75+ pre-built integrations, advanced segmentation, AI-powered content assistance, and a comprehensive REST API, Brevo scales from your first customer to thousands without feature limitations. Lead scoring, behavioral targeting, and multi-channel workflows help you convert visitors into customers, while prepaid email credits that never expire give you budgeting flexibility. For solo entrepreneurs managing marketing while bootstrapping, Brevo delivers enterprise capabilities without the enterprise price tag.
Pricing
Free
- 300 emails/day for unlimited contacts
- Unlimited marketing automation
- Live chat (Brevo Conversations)
- CRM and contact management
- +4 more features
Starter
- 5,000 emails/month
- All Free features
- SMS messaging
- WhatsApp marketing
- +3 more features
Standard
- 20,000 emails/month
- All Starter features
- Landing page builder with editor
- A/B testing
- +3 more features
Professional
- Unlimited emails
- All Standard features
- Advanced analytics and reporting
- Dedicated IP option
- +3 more features
Enterprise
- Custom email limits
- All Professional features
- Dedicated account manager
- Custom integrations
- +2 more features
Free plan with 300 emails/day for unlimited contacts, unlimited automation, live chat, web tracking, and CRM. Starter at $9/month (5,000 emails). Standard at $18/month with landing page editor and A/B testing. Professional at $449/month with advanced analytics. Enterprise with custom pricing and dedicated support. Prepaid email credits available from 5,000 to 1,000,000 credits that never expire.
Best for: Small businesses, Startups, E-commerce stores, Marketing teams, Freelancers, Content creators, Service providers, Growing businesses, Budget-conscious marketers
The Good
- Free forever plan with generous features
- 72% cheaper than Mailchimp for equivalent features
- Unlimited contacts on free plan
- Multi-channel marketing in one platform
- Easy-to-use drag-and-drop editor
- Flexible email-based pricing (not per-contact)
- Integrated live chat included
- Comprehensive automation workflows
- Responsive customer support
- Extensive integrations (75+)
- REST API with 200+ endpoints
- Prepaid credits never expire
- WhatsApp and SMS included
The Bad
- Deliverability issues - emails sometimes land in spam
- Limited template design customization
- No support on free plan
- Advanced features require higher-tier plans
- Removing Brevo logo costs extra ($12/month)
- Limited advanced analytics
- Slower support response on lower tiers
- Learning curve for advanced features
- Phone support only on Business plan and above
Best For
Small businesses, Startups, E-commerce stores, Marketing teams, Freelancers, Content creators, Service providers, Growing businesses, Budget-conscious marketers
Brevo's free forever plan with 300 emails/day and unlimited contacts lets you build your entire customer list at zero cost—no need to optimize or delete leads. The pay-per-email model (starting at $9/month for 5,000 emails) means you only pay for growth, and with 75+ integrations including Stripe and Zapier, it connects seamlessly to your entire business stack. Multi-channel messaging (email, SMS, WhatsApp, live chat) in one platform saves you from juggling multiple services.
Key Features
- 01Email marketing campaigns with drag-and-drop editor
- 02Marketing automation with conditional workflows
- 03SMS and WhatsApp messaging capabilities
- 04Integrated live chat for customer support
- 05CRM and contact management system
- 06Landing page builder and A/B testing
Integrations
Use Cases
- Email marketing campaigns
- Marketing automation
- Newsletter distribution
- E-commerce marketing
- Customer communication
- Lead nurturing
- Abandoned cart recovery
- Customer retention
- CRM management
- Multi-channel marketing
- Transactional emails
- SMS and WhatsApp campaigns
Alternatives
Mailchimp
Klaviyo
ActiveCampaign
HubSpot
MailerLite
KitNot sure if Brevo is right for you?
See how it compares to an all-in-one solution.